Customer: network operator Vimpel Communications
(brand Beeline), Russia
MIDS is successfully used by the leading Russian wireless operator VimpelCom (brand Beeline) serving many millions of subscribers in Russia and other countries
Having 50 projects in the road map for the year, VimpelCom team reports the following improvements after the implementation of MIDS in their processes:
- Mobile service deployment time down from 3 months to 1 month
- Usability lab team size down from 17 to 4 people
- Lab budget down from $1.2M to $0.3M
Which leads to:
- Reduced time to market
- Reduced customer call rate and support costs
- Increased customer retention rate
- Increased ARPU
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MIDS is a new word in the world of interface
design. MIDS works according to the best
practice methods in usability area, covers the
whole design and testing cycle, and therefore
is very efficient. What took us hours, days,
and sometimes weeks – now is possible within
minutes. We are satisfied with MIDS, and we
have requested G5 to add the component to
manage the testing process for remote laboratories
– so we can get relevant customer data
from far away parts of the country.”
– Alexander Pavlovitch, Head of Product Design
of Vimpel Communications, Moscow
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